OUT THE LIES IS A PLATFORM FOR DISCOVERING AND CELEBRATING ARTISTS, DESIGNERS AND BRANDS WITHIN CULTURALLY RICH BUT UNDER-CREDITED COMMUNITIES.

IMAGE - OUR MISSION IS TO RESHAPE AND ELEVATE THE IMAGE AND PLACE OF UNDERREPRESENTED COMMUNITIES IN THE FASHION INDUSTRY, DRIVING A REVOLUTION WITHIN THE FASHION LANDSCAPE. WE’VE CREATED A DEDICATED PLATFORM TO SHOWCASE BOTH EMERGING AND ESTABLISHED TALENTS, OFFERING A FUSION OF MUSIC, ART, AND FASHION THAT CELEBRATES HERITAGE AND CULTURAL INFLUENCE.

FOUNDED WITH A POWERFUL VISION INSPIRED BY THE SONG “OUT THE LIES” BY SAULT, WHICH SPEAKS TO REVOLUTION, RESILIENCE, AND THE DEEP-ROOTED STRENGTH OF BLACK IDENTITY, OUR PLATFORM CHANNELS THESE VALUES INTO A BROADER NARRATIVE. WE AIM TO HIGHLIGHT THE PROTECTIVE AND NURTURING FORCE THAT DEFINES CULTURALLY INFLUENTIAL YET OFTEN OVERLOOKED COMMUNITIES.

BY EMPOWERING THESE UNDERREPRESENTED VOICES, WE ARE COMMITTED TO SUPPORTING A DIVERSE RANGE OF ARTISTS AND DESIGNERS, GIVING THEM THE VISIBILITY AND OPPORTUNITIES THEY DESERVE TO THRIVE IN A COMPETITIVE INDUSTRY. 

CURATION - WE ARE DEDICATED TO INCLUSION AND AUTHENTIC SELF-EXPRESSION, REPRESENTING TALENTS FROM DIVERSE BACKGROUNDS AND CULTURES. BY SUPPORTING CREATIVES WHO CHOOSE TO EXPRESS THEMSELVES FREELY, WE REFLECT THE MODERN FACE OF THE FASHION AND ART INDUSTRIES, CELEBRATING INDIVIDUALITY AND CULTURAL HERITAGE.

AT THE HEART OF OUT THE LIES IS A METICULOUS CURATION PROCESS THAT EMPHASIZES SAVOIR-FAIRE—THE CRAFTSMANSHIP, SKILL, AND EXPERTISE BEHIND EVERY CREATION. OUR CREATIVE DIRECTOR, DESIGNER, AND CURATOR, LAMINE, BRINGS EXTENSIVE EXPERIENCE IN SUITING AND A DEEP KNOWLEDGE OF FASHION TO PERSONALLY OVERSEE THE PRODUCTION OF ALL OTL ITEMS. EACH GARMENT IS CRAFTED WITH UNWAVERING DEDICATION TO QUALITY, BLENDING MODERN, GENDER-NEUTRAL DESIGNS WITH UNIQUE CHARACTERS.

WE HAVE ADOPTED A MADE-TO-ORDER APPROACH, ALIGNING WITH THE GROWING DESIRE AROUND SUSTAINABLILITY. THIS STRATEGY NOT ONLY HELPS AVOID OVERPRODUCTION BUT ALSO FOSTERS GENUINE INTERACTIONS BETWEEN CREATORS AND CONSUMERS, ALLOWING FOR PERSONALIZED AND MEANINGFUL CONNECTIONS WITH EACH PIECE.

WE HOPE TO PUSH FURTHER THE MOVEMENT TOWARDS A MORE INCLUSIVE, SUSTAINABLE, AND CONSCIOUS FASHION INDUSTRY. WE BELIEVE THAT FASHION CAN BE A POWERFUL TOOL FOR POSITIVE CHANGE, AND THROUGH OUR EFFORTS, WE STRIVE TO MAKE THAT VISION A REALITY.

COMMUNITY - OUT THE LIES IS BUILT ON A FOUNDATION OF COMMUNITY, COLLABORATION, AND COLLECTIVE CREATION. WE BELIEVE THAT THE INDUSTRY HAS THE POTENTIAL TO EVOLVE INTO SOMETHING BEYOND OUTDATED PARADIGMS AND THE POLITICS THAT OFTEN STIFLE CREATIVITY. BY FOSTERING A SENSE OF UNITY, WE AIM TO CONTRIBUTE TO A MORE SUSTAINABLE AND INCLUSIVE FUTURE FOR DESIGNERS AND THE WORLD AT LARGE.

OUR VISION DRAWS INSPIRATION FROM THE POWERFUL MESSAGE OF SAULT’S SONG. THE GROUP’S DIVERSE MAKEUP, GROUNDED IN DIFFERENT EXPRESSIONS OF BLACK IDENTITY, DEMONSTRATES THE IMMENSE POSSIBILITIES THAT EMERGE WHEN COMMUNITIES UNITE AROUND A SHARED PURPOSE. THIS SENSE OF BELONGING AND RESILIENCE ENABLES TRANSFORMATIVE WORK, AND WE SEEK TO CULTIVATE THAT SAME SPIRIT WITHIN OUR PLATFORM.

JOIN US IN BUILDING A GLOBAL COMMUNITY THAT VALUES CREATIVITY, INDIVIDUALITY, AND POSITIVE SOCIAL IMPACT. OUR AMBITION IS TO GROW INTO A MEDIA PLATFORM THAT FOSTERS DIALOGUE AROUND THE IMPORTANCE OF CREATIVITY, DIVERSITY, AND INCLUSION IN THE FASHION AND ART INDUSTRIES. TOGETHER WITH LIKE-MINDED BRANDS, ARTISTS, AND CREATORS, WE ARE COMMITTED TO MAKING THIS VISION A REALITY.