Should We Still Buy Luxury Brands? 
Lamine Sow Lamine Sow

Should We Still Buy Luxury Brands? 

I've always been drawn to fashion, with Paris Fashion Week shows like Olivier Rousteing's at Balmain leaving me in awe of their craftsmanship. But as I've grown older and my understanding of fashion has deepened, I've found myself questioning the industry and my place within it. I'm not alone—more people today are waking up to the importance of sustainability and ethics in fashion. With the rise of second-hand platforms like Vinted and the shocking revelations about some luxury brands' unethical practices, like the Dior factory raid in Italy, it's clear that we need to rethink what luxury truly means.

The traditional fashion landscape is shifting, with smaller, independent brands offering a refreshing alternative through creativity, transparency, and ethical practices. These brands are stepping up where big names are falling short, addressing the demands of a new generation of conscious consumers. As we continue to question the role of luxury in our wardrobes, it's up to us to support brands that align with our values and push the industry towards a more sustainable future.

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